This project investigates how visual sequencing shapes perception and conversion, translating behavioral insight into a structured framework designed to reduce first-impression friction.

A strategic analysis of market opportunity, competitive positioning, product assortment, costing, and marketing execution for Blumarine.

A strategic analysis of SKIMS’ competitive landscape, including line planning, costing, and a brand-aligned marketing approach.

A menswear assortment project including trend forecasting, color strategy, financial planning, and sell-through analysis.

A New York holiday pop-up concept for Paloma Wool, including floor planning and assortment strategy.